Boat GravyPlan a campaign

YOUR MARKET HAS A SHORELINE

LESS SCATTER.
MORE SHORELINE.

Reach lakefront homeowners on the lakes that fit your dealership’s market. Choose the territory around your inventory, service area and campaign goal.

YOUR NEXT LAKE MARKETILLUSTRATIVE MAP
Illustrative dealer territory with four fictional lake audiencesTarget symbols identify Wake Lake, 248 example lakefront homeowners; Pinewater Lake, 312; Harbor Lake, 186; and Sunset Lake, 154. Total 900 example lakefront homeowners. All names, geography and counts are fictional, not a coverage claim. WAKE LAKE248 homeowners PINEWATER LAKE312 homeowners HARBOR LAKE186 homeowners SUNSET LAKE154 homeowners YOUR DEALERSHIPN ILLUSTRATIVE TERRITORY · FICTIONAL LAKES & AUDIENCE COUNTS
900example lakefront homeowners
across 4 fictional lakes
Example lakefront homeowners

Illustrative map. Lakes and homeowner counts are fictional. Final mailing counts depend on address review and duplicate removal.

TRY AN EXAMPLE TERRITORY

FOUR LAKES.
ONE FOCUSED PLAN.

Choose the lake names below the map to see the example homeowner audience change. Target symbols mark each lake; shoreline markers represent sample lakefront homes.

For your campaign, we build a lakefront homeowner audience around your selected lakes using reviewed owner and mailing information.

We review mailing addresses and remove duplicate recipients before confirming your final homeowner audience.

A connection to the lake makes this a relevant audience. It does not mean every owner is shopping for a boat.

FROM YOUR LOT
TO THEIR LAKE.

01

Choose your territory.

Set priority lakes, a practical travel radius and the inventory you want to feature.

02

Review the audience.

Build a lakefront homeowner audience using the reviewed mailing information available for your selected lakes.

03

Build the mailing.

Review the mailing audience, remove duplicates and approve a design that features your boats and a clear next step.

04

Time the drop.

Coordinate production and mailing around the selling opportunity, with tracking planned before launch.

OUR HOME WATERS

MINNESOTA FIRST.
MORE WATER AHEAD.

Minnesota is our initial market. We confirm lake and territory availability before proposing a campaign.

PLANNED MARKETS · AVAILABILITY TO BE CONFIRMED

WisconsinMichiganIowaSouth DakotaNorth DakotaIllinoisNebraska

PUT YOUR MARKET
IN FOCUS.

Choose your lakes, featured inventory and ideal timing.
Start with a simple campaign brief.

Build your campaign brief

PRIVACY & DATA

Your information.
Your choice.

This website has no advertising trackers or analytics. Campaign call tracking and QR reporting are configured separately for each campaign.

The brief builder keeps your entries in this page while it is open. Preparing a brief does not send it. Downloading saves a file to your device; copying uses your clipboard. When you send an email, your email provider and our mailbox handle the details you share. Your browser may offer autofill.

No homeowner details or mailing addresses are published here. The lake map and its audience counts are fictional examples.

Before a mailing, we review the audience, remove duplicate recipients and confirm the campaign’s tracking setup. Lakefront ownership does not establish an intention to buy a boat.