Boat GravyPlan a campaign

DIRECT MAIL & RESPONSE TRACKING

MAKE THE DROP.
FOLLOW THE RESPONSE.

Choose a focused mailing or a seasonal series. Pair your boats and offer with dedicated call tracking and QR links, planned before the campaign goes out.

PICK YOUR PACE

ONE GOOD DROP.
OR A WHOLE
SEASON OF THEM.

From a focused first campaign to a steady seasonal presence. Your proposal reflects the territory, mailing audience, creative and tracking you choose.

Find your campaign
01 / ONE-TIME

The First Splash

Test a defined lake market with one focused mailing. A useful starting point for an introduction, boat show or featured inventory.

02 / SEASONAL SERIES

The Season Pass

Plan a sequence of mailings around your selling season, from early interest to summer weekends and season-end offers.

03 / RECURRING

The Next Wave

Stay present in selected lake markets with a recurring schedule. Refresh the message as your inventory and priorities change.

KNOW WHAT STARTED THE CONVERSATION

TRACK THE CALLS.
FOLLOW THE SCANS.

Give each campaign a clear next step and a way to connect responses to the mailing.

Calls tied to your mailing.

A dedicated campaign phone number routes calls to your dealership and helps identify responses to the mailing. Use separate numbers to compare drops or lake groups when included in your plan.

CALL TRACKING → DEALERSHIP CALL

QR links to your inventory.

Send readers straight to featured boats, a specific offer or a dealer landing page. Campaign-specific links help connect QR visits to the mailing, creative or lake group.

CAMPAIGN QR → TAGGED DESTINATION

Learn from each drop.

Review calls and QR activity connected to each campaign. Compare drops, then use dealership follow-up and sales records to understand which inquiries became customers.

RESPONSE REVIEW → NEXT CAMPAIGN

We agree on the tracking tools and reporting before launch, then test the phone number and links. Response counts can include repeat activity; confirmed sales and return on investment require dealership records.

TIMING IS PART OF THE STRATEGY

THE RIGHT OFFER.
BEFORE THE RIGHT WEEKEND.

Plan around spring preparation, boat shows, summer use, model changes and season-end inventory. We connect the message and delivery window to what you have to sell and the reason someone should respond.

GIVE YOUR NEXT DROP
A CLEAR DESTINATION.

Choose your lakes, featured inventory and ideal timing.
Start with a simple campaign brief.

Build your campaign brief

PRIVACY & DATA

Your information.
Your choice.

This website has no advertising trackers or analytics. Campaign call tracking and QR reporting are configured separately for each campaign.

The brief builder keeps your entries in this page while it is open. Preparing a brief does not send it. Downloading saves a file to your device; copying uses your clipboard. When you send an email, your email provider and our mailbox handle the details you share. Your browser may offer autofill.

No homeowner details or mailing addresses are published here. The lake map and its audience counts are fictional examples.

Before a mailing, we review the audience, remove duplicate recipients and confirm the campaign’s tracking setup. Lakefront ownership does not establish an intention to buy a boat.